Importantly, Thailand is in the process of formulating and implementing plans that aim to enable personalised healthcare. In addition, Thailand has strong data collection capabilities that can support limited aspects of personalised care. Strengthening the digital infrastructure, increasing investment in research and development, further streamlining regulatory processes, improving access to digital health services and technologies, and building capacity in the healthcare workforce are potential focus areas for Thailand. In addition, there is a need for an emphasis on health equity to address issues of access and quality in Thailand as it makes its transition to personalised healthcare.